ELEANOR HUBBARD // 2020GRADUATE.
︎illustrator
︎graphic designer
︎copywriter 
︎social media manger





gra 
fucks.


             

updated 20’ 
︎portfolio work









January 2020
Designed Final Thesis.



UAL:  London College of
Communication.
Design Management and
Cultures.


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“How are neoliberalism and capitalism perpetuating climate change and to what extent are these ideologies succeeding off of the axes of inequality stemming from colonial and imperial roots?”

The question I set out to explore throughout my thesis. When entering Design Management and Cultures three years ago, I would never have thought my thesis topic would be so heavily based in sociology and politics along side my design core. This piece became a part of me, it awoke a lot of passion within myself and what I want for the future of our planet.

I designed a symbolic micro-cosm of my thesis to accompany the writing. All material was sourced through upcycling as to not participate in sustainable-consumerism. It acted as a symbol for those finally looking outside of their paradigm once they read my thesis’ call to action.


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May 2019.
Second Year Project.



UAL:  London College of
Communication.
Design Management and
Cultures.


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"Aldi, for the people and the planet"

We were set the challenge of producing a hypothetical collaboration between ourselves and a brand of our choice. I chose Aldi, a space I knew well growing up in a small working class northern town.
I was very aware of the huge brand gap prevalent within the German company - being one of the most highly celebrated sustainable and environmentally friendly supermarkets yet seemingly ignoring that accomplishment in favour for discount deals. 

This made me question why we reserve the 'aesthetic of sustainability' for the middle and upper classes? This was one of my favourite pieces I produced throughout my time at UAL.


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Shoreditch   >
Now working from home...

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Client Work: Daisie 2019 - Present 

I was fortunate enough to land a paid internship working at Daisie as a copywriter.

I had attended a lecture by CEO Dom Santry and my soon to be manager Camilla Petty during my second year of DMC at UAL. The concept captivated me, a means to bridge the gap between passion and paid work - removing nepotism that so often makes this connection for the more fortunate of us. As an aspiring creative from humble beginings - this really resonated with me.

They were still very much so a start up app when I joined (and still now) so their presence in the market was very maliable - allowing me to experience many phases of brand growth and obtaining an audience.  


After dabbling in many areas of the business, I have been offered a perminent place on the marketing team and couldn’t be happier. I love the Daisie Family.
      


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May 2019
CTS Hip Hop Studies
Graphic Magazine.



UAL:  London College of
Communication.
Design Management and
Cultures.


*


“Black gay men became the pariahs among pariahs.”

During my second year of University - we had the option of choosing our own specified CTS (Contextual Theoretical Studies) unit. I chose hip hop studies.
Throughout this unit I really expanded my 
understanding of the rich historical roots of hip hop and the multifaceted nature of such a genre.

I chose to explore the concept of homophobia within hip hop and the black male community. I focussed my thesis around the study of passive homophobia within hip hop that is then received by young males - sometimes leading to actionable violence. This was a very fulfilling subject as I have adored hip hop for many years - initially I took this unit for the chance that I may be able to write about MF Doom. However as I spent more time on the theory and context of the subject - I found it far more enriching to delve deep into ideological drivers and where they came from and how they are evolving.


At the end of this magazine is my (shown above) thesis plan. I left this in as it’s interesting to see how my thesis mindset grew and expanded since initial ideation.     


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November 2019
Social Media Manager 
Freelance Design. 

Cancelled Plans.






Working cross-continent.
India-based company.


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Client Work: Cancelled Plans 2019 - 2020.      

While working at Daisie, I reached out to Mallika, the CEO and founder of Cancelled Plans, to do a collab on platform. After understanding her mission, and working with her to produce a paid challenge for our Daisie creators. I thought to reach out with my portfolio to see if she required any help formulating the brand and garnering a social media presence. 

I was hired in November of 2019 as social media manager, however since then she has reached out for design help and website help.

Cancelled Plans is a sustainable brand based in India that specialises in upcycling pharmaceutical waste into everyday items. Currently they’re focussing on clothing, but hope to expand into other markets. 

It was fruitful to experience working with someone globally, producing a brand rep and tone for an entirely different market to that i’m used to strengthed my knowledge of design no end. 




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Ongoing Illustrations Adobe Illustrator

Digital Illustrations






Done in my free time. 

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I began exploring illustrator for the first time during my first year at UAL, I produced a series of illustrations for my CTS magazine exploring cultures. 

Once I discovered my talents for illustrating I began to find it theraputic, often drawing whenever I had free time. 

I began making an effort to encorperate my illustrations into my university work as to stay creative alongside an such essay-heavy course.  

Below are a select few of my favourites. 


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Hand 
Illustrations






Done in my free time.

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This is just an on going doodle series I have been doing throughout quarantine.  

So far I have been commissioned for 3 pieces. 


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©
Instagram        Daisie

contact:

eleanorleigh@gmail.com
eleanor@daisie.com